Begin with the prospect in mind.
Marketing
Strategy
- Market Research - investigate your industry's trends, opportunities and challenges
- Audience Research - truly understand the people making and influencing buying decisions
- Competitive Analysis - learn how your competition is positioned, and analyze best (and worst) practices
- Business Strategy Workshop - an on-site (or virtual) session to review your vision, goals, challenges, and business considerations, and set a course forward
- Weekly Strategy Meetings - Review deliverables, discuss projects in progress, and explore new opportunities
Your online showroom
WEBSITE
DESIGN
It's the foundation. The hub among all the spokes. Your site is both the source and the destination for all of your customer brand journeys.
- User-centric design
- Clear calls to action
- SEO-friendly architecture and content
- Built for performance and speed
- Responsive layouts for mobile, tablet, and desktop
Your company's personality.
BRAND
IDENTITY
Your brand is more than just your logo—it’s expressed in every interaction. Who you are online, is who you are to them. We help you define, refine, and express your brand with polish and professionalism.
- Brand vision
- Brand voice
- Logo design
- Typography design
- Brand Identity Kit
Let's do all the things.
Content
Strategy
You just provide the expertise, we’ll take care of the rest! Our efficient processes painlessly gather knowledge and insights from your team, then turn them into a full array of engaging professional content.
- Website page content
- Blog posts
- Podcast production
- PowerPoint decks
- Explainer videos
- E-book PDFs
- Video production
- Custom animations
- Custom design and illustration
The inbox still rules.
Email
Marketing
After your website, your in-house list is your most valuable asset. Marketing sometimes requires borrowing (PR) or buying (advertising) to reach an existing audience. Email, though, is “owned media”, and it’s the most cost-effective method...once you earn permission.
- List-building strategies
- Professional custom email templates
- Engaging email campaigns
- Multi-part email "funnels" to engage new leads
All roads lead to you.
Lead
Generation
Marketing’s core role is to find people that would love to be found by you, then inspire them to become customers. Based on the initial strategic foundation, we create integrated, multi-channel campaigns designed to connect, contribute, and convert.
- Social platform branding, configuration, and management
- Social content creation and posting schedules
- Follower engagement (comments, replies, likes)
- B2B-focused social media advertising
Be where people are.
ADVERTISING
- Google search campaigns (AdWords, PPC)
- LinkedIn content campaigns
-
Display retargeting strategies
(Google, LinkedIn, Facebook)
-
Video campaigns
(LinkedIn, YouTube, Facebook)
-
Other ad platforms, such as Quora, industry publications, and more.
(Marketing x Sales) > Marketing + Sales
SALES
ENABLEMENT
You have a hard-earned lead…now what? Time for sales to take action! Deep integration of marketing campaigns with your CRM arms your team with what they need to qualify and close sales.
- Lead management configuration (MQLs)
- Prospect management pipelines (SQLs)
- Custom sales follow up materials (decks, etc.)
- Time-saving email templates
- Salesperson video email strategies
You gotta make all this stuff work.
MARKETING
TECHNOLOGY
- Web hosting
- Marketing platform selection
- Marketing platform administration
- Marketing platform integration
Connect everywhere.
Social Media
Strategy
Even for B2B, social media provides important opportunities to express your brand voice, engage your audience, and reach them in places where they already are spending time.