After your website, your in-house list is your most valuable asset. Marketing sometimes requires borrowing (PR) or buying (advertising) to reach an existing audience. Email, though, is “owned media”, and it’s the most cost-effective method...once you earn permission.
Marketing’s core role is to find people that would love to be found by you, then inspire them to become customers. Based on the initial strategic foundation, we create integrated, multi-channel campaigns designed to connect, contribute, and convert.