Begin with the prospect in mind.

MARKETING
STRATEGY

We invest time to really understand your business, what makes it unique, who your target audiences are, and how your company is the answer to their problems and opportunities.
  • Market Research - investigate your industry's trends, opportunities and challenges

  • Audience Research - truly understand the people making and influencing buying decisions

  • Competitive Analysis - learn how your competition is positioned, and analyze best (and worst) practices

  • Business Strategy Workshop - an on-site (or virtual) session to review your vision, goals, challenges, and business considerations, and set a course forward

  • Weekly Strategy Meetings - Review deliverables, discuss projects in progress, and explore new opportunities

Your online showroom.

WEB
DESIGN

It's the foundation. The hub among all the spokes. Your site is both the source and the destination for all of your customer brand journeys.

Your company's personality.

BRAND
IDENTITY

Your brand is more than just your logo—it’s expressed in every interaction. Who you are online, is who you are to them. We help you define, refine, and express your brand with polish and professionalism.

Let's do all the things.

CONTENT
PRODUCTION

You just provide the expertise, we’ll take care of the rest! Our efficient processes painlessly gather knowledge and insights from your team, then turn them into a full array of engaging professional content.

All roads lead to you.

Example of an integrated multichannel campaign

LEAD
GENERATION

Marketing’s core role is to find people that would love to be found by you, then inspire them to become customers. Based on the initial strategic foundation, we create integrated, multi-channel campaigns designed to connect, contribute, and convert.

Be where people are.

ADVERTISING

Companies are out there looking for your services—let’s send some of them your way. Advertising is not an expense, it’s an investment expected to yield positive returns. We manage your ad portfolio to generate maximum ROI and minimize risk.
marketgenesis-sales-enablement_innovo-sales
CNX Email Funnel
marketgenesis-email-automation_CNX

(Marketing x Sales) > Marketing + Sales

SALES
ENABLEMENT

You have a hard-earned lead…now what? Time for sales to take action! Deep integration of marketing campaigns with your CRM arms your team with what they need to qualify and close sales.

You gotta make all this stuff work.

MARKETING
TECHNOLOGY

Marketing now requires a complex collection of platforms—whether it’s multiple vendors, or even just one vendor. We provide the experience and knowledge to help you select, set up, and configure a right-sized technology stack—so your company can stay focused on core responsibilities.