The MarketGenesis Approach
Create
- Establish a cohesive brand presence
- Build an effective marketing “machine”
- Establish content processes
Connect
- Identify the desires and challenges of your audience
- Find the people that would love to be found by you
- Reach your audience in the most cost-effective ways
Contribute
- Create genuinely useful content
- Be an authority in your marketplace
- Deliver value in your industry
Convert
- Inspire prospects to express interest
- Help them catch your vision
- Evolve their interest into a sale
Step 1
Build a Foundation
It starts with gaining a deep understanding of your business. By identifying the right audience, truly understanding their needs, and offering solutions in a compelling way, success will follow. We build you a complete marketing program that’s designed for performance, and reflects your brand with professionalism and polish.
Step 2
Take it to Market
Using modern marketing strategies to find, reach, and grow your target audience, we’ll generate leads and build awareness using the most cost-effective methods. To convert leads into sales, we’ll continue to engage them with targeted ads, email campaigns, social content, sales materials, and more.
Step 3
Measure, Manage, Monetize
Not every metric is a KPI. We’ll distill which numbers make a difference for your bottom line. By measuring what matters, you can make informed business decisions where to invest time and resources, based on how the market responds to your offering and your message.
Step 4
Respond to
Ongoing Needs
Things will come up. Circumstances will change. Needs will arise.
We start with a solid plan, though businesses have inevitable detours and pit stops along the way. We’re here to help you capitalize on new opportunities, handle unexpected changes, and be assured that all those things that “just need to get done”, get done.
